Wherever you Live and Breathe Go Smoke-Free Campaign

PTM’s newest campaign encourages parents not to smoke around their children and to quit smoking entirely. This television message was originally created for use by the Michigan Department of Community Health and has been adapted for use with Maine audiences.

Tobacco Never Quits Parent Campaign

The goal for this campaign is to remind parents that the tobacco industry is still going about its business: addicting new customers. It must, to replace the thousands who die from using tobacco.Most of those customers will be children. The campaign also offers an appeal to parents to keep the conversation going with their children about the dangers of tobacco.

Health Effects Counter-Marketing Messaging

Both messages were extensively researched with committed smokers, and the results led PTM to develop and air what are our most graphic and memorable messages to date. The purpose is simple, to begin to get smokers to more seriously consider quitting.

When Will It End – The timing of when tobacco-use turns into tobacco-related disease or death is the focus of this message. Will it affect your life just as you’re beginning to start a family? When your "nest" is ready to empty? Will it be sooner or later.

Health Effects Lung Risk - This is a real depiction of a woman who
dies after being diagnosed with lung cancer.

The American Cancer Society - provides support 24/7 to families and
loved ones struggling with cancer by providing general Information and
information on support groups in your community. 1-800-ACS-2345.

Maine Resistance Youth Ads
The latest wave of youth produced counter-marketing was officially launched on June 14th, 2004 thanks to youth groups in Freeport, Lincoln and Portland. These ads involve youth in actively resisting tobacco. Each of the ads is a cry to "Join the resistance!" And the viewer is directed to the new youth website www.maineresistance.org

Freeport Ad:

Lincoln Ad:

Portland Ad:

Adult Influence
Mothers and fathers reveal what they hope to pass on to their children—which doesn’t include tobacco addiction, a likely possibility if a parent smokes.